Fan gating

Introduction
Fan gating is a tool or a technique used by social platforms to persuade users to like the particular page, and having specific and customized content available for the fans. Special information like the brand inputs, offers to fans, etc., are revealed only to the fans.
The pages thus display a different type of content to their fans and a different and a restricted type of content to the non-fans.
Fan gating is one of the most effective ways of converting 'users' to 'fans'.
Facebook and Fan gating
Facebook makes the best use of this tool and Facebook fan gates are very yielding. It has the iFrame app installed on its fan pages, then a specific code is entered before creating the page.
Conclusion
The trick is to design the fan gate in such a way that is visually appealing and functional. A company's page in a social networking site always reflects its personality. So a great deal of effort is required to design fan gates as well. After all, it is a part of the strategy in converting 'fans' to 'customers'. Getting the 'like' however is only the Start. The Businesses should ensure active engagement with the fans to take it further.

Main Menu

See Also

Main Menu