ERA Prometheus

The ERA Prometheus is a line of tourbillon watches made by ERA Timepieces and one of the world’s first affordable tourbillon watch models. As of Feb 2019, it is also the most crowdfunded tourbillon watch in history and the most funded watch campaign out of the fashion capital - New York City. The principle reason for the tourbillon’s ultra high price points is due to the extreme difficulty and skill in manufacturing it. Keith Strindberg of the Europa Star writes that the tourbillon "has long been considered watchmaking’s highest accomplishment” because "the creation and assembly of a fine tourbillon is extremely difficult and only the best manufactures can produce this complication.”
Against the backdrop of these current market sentiments, the ERA Prometheus was launched on September 2018 on the crowd funding platform known as Kickstarter. Priced at an atypical $999, the ERA Prometheus quickly became the most crowdfunded tourbillon on Kickstarter when it raised $766,968 USD. It then went on to raise $1,100,000 USD on Indiegogo, another popular crowdfunding platform, to become the most crowdfunded tourbillon watch in history and the most funded watch campaign out of the fashion capital - New York City. The ERA Prometheus continued its crowdfunding globally when it raised ¥10,000,000 yen on GreenFunding, one of Japan's largest crowdfunding platforms.
Criticisms
Although the ERA Prometheus is significantly lower than the price of typical tourbillon watches, there are questions on its universal affordability claims. Despite significant progress in manufacturing and it being written about as "affordable", a $999 watch is still unobtainable and unreasonable to some consumers.

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