Enoughism

Enoughism is the idea that there is a point where consumers possess everything they need, and buying more makes their lives worse rather than better. The Sydney Morning Herald described it as a "... grab-all term, originally coined by the British author John Naish, denotes the growing rejection ... of materialism, in both the greedy consumption and workaholic acquisition of wealth."
Like simple living, enoughism emphasizes less spending and more restraint in the buying behaviour of consumers. Enoughism is an antonym to consumerism, which Merriam-Webster defines as "the theory that an increasing consumption of goods is economically desirable." Earlier reactions to consumerism resulted in anti-consumerism, and Thorstein Veblen's term conspicuous consumption.
History
*The term was first used by John Naish
*In April 2009, an Australian direct bank (UBank), produced a satirical 3 minute video discussing enoughism in its Money Box webisode series.
Usage
Enoughism is not a recognized word in the English language.
The term does not appear to extend beyond the ideas of anti-consumerism and simple living, but perhaps has the advantage of being shorter.
It echoes the Great Depression slogan "Use It Up, Wear It Out, Make It Do, or Do Without":
*"It means saving rather than spending. Repairing rather than replacing. Using rather than wasting. Recycling ... instead of throwing out. Borrowing rather than buying: library borrowings are already booming in Britain."

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