E-Myth

'E-Myth', taken from the title of book, in the business vernacular, refers to the Entrepreneurial Myth. The myth in question is the idea that being expert at the trade of one's business -- programming, carpentry, baking, accounting, etc -- is sufficient to be successful in that business. Gerber's argument is that most businesses fail because although the founders may be technically capable, with the inspiration to start a business, they typically lack a business person's outlook.
Business Management involves the direct management of all processes of business systems not just the performance of a service.
An example is one seen very often with construction companies. The owner may be a licensed heating and cooling technician who feels since he is qualified to do all the service work, he is qualified to run a business, since that business performs heating and cooling services. In fact this is the biggest mistake anyone can make. Yes he is qualified to do the work but he does not know how to set up the company, prepare reports, market his business, handle customer service issues, etc... He forgets that he went to school and became qualified to work for a business not run one.
E-Myth is also used as a verb, i.e., to 'E-Myth your business' means to build internal systems that control processes as in a franchise operation, so that results are predictable.
E-Myth methods are taught in courses at Stanford , BYU and Stetson University [http://www.stetson.edu/~khansen/Prince/BN_399.html ] and recognized by Entrepreneur Magazine, Forbes Magazine and among others. In 2003 E-Myth entered the blogosphere .

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