Dynamic Yield

Dynamic Yield is a technology company that provides digital customer experience services to businesses. Dynamic Yield’s decisioning engine uses machine learning and predictive algorithms to provide personalization, recommendations, automatic optimization, and one-to-one messaging. Headquartered in New York, the company serves over 400 brands across the world. The company was acquired by McDonald's in 2019, and from McDonald's by Mastercard in 2021.
History
Liad Agmon and Omri Mendellvich co-founded Dynamic Yield in 2011. Agmon has led the company as chief executive officer since its inception and sits on its board of directors. Prior to starting Dynamic Yield, Agmon co-founded information security vendor Onigma (acquired by McAfee) and founded social-search company Delver (acquired by Sears Holdings). Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and sat on the board of its Home Electronics and Outlets business units.
Omri Mendellevich has served as the company’s chief technology officer since its inception.
As of April 2019, the company has more than 300 enterprise clients including Urban Outfitters Inc., Ikea, and HelloFresh.
The company’s headquarters are in New York, with offices in Tel-Aviv, Berlin, London and Singapore.
Acquisition
In March 2019, acquired Dynamic Yield for a reported $300 million, making it McDonald's largest acquisition in nearly two decades. McDonald became the sole owner of Dynamic Yield, but it remained as a standalone company.
In December 2021, Mastercard signed an agreement with McDonald's to acquire Dynamic Yield.
* June 2014: a $12 million Series B round led by Marker LLC, with additional investments by Series A investors BVP, the New York Times Company and Innovation Endeavors, as well as a investments by ProSiebenSat.1 Media AG, a German media company.
* December 2016: Dynamic Yield announced a $22 million Series C round led by Vertex Ventures Israel (part of the Vertex Holdings network of funds) and Claltech with participation from Baidu and Global Founders Capital. In July 2017, Dynamic Yield closed its Series C round with the addition of Deutsche Telekom Capital Partners and La Maison.
* August 2018: Dynamic Yield announced its Series D round, raising $32 million from Viola Growth, with participation from Union Tech Ventures. In October 2018, Dynamic Yield closed its Series D round with an additional $5 million from NAVER Corporation, one of Korea’s largest Internet companies, bringing the total funding round total to $38 million.
Recognition
* CB Insights: Listed as top 100 AI companies in the world in 2018
* Crain’s Top 100 Places to Work in NY
* Named a Leader for four consecutive years in Gartner's Magic Quadrant for Personalization Engines
* One of Deloitte’s Technology Fast 500 Companies

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