DTT Surveillance

DTT Surveillance is a surveillance company headquartered in Los Angeles with satellite offices and personnel in over 35 states.

DTT Surveillance specializes in surveillance camera equipment and the Digital Video Recording (DVR) equipment used to capture and display surveillance footage for many different quick service (fast food and fast casual) restaurants. DTT services restaurant franchises such as Subway, McDonalds, IHOP, Burger King and KFC. The company offers point of sale integration (POS) a new technology allowing data from the restaurant cash register to be superimposed over displayed surveillance footage. DTT provides its clients with 24 hour emergency response and remote internet access.

History

DTT Surveillance was founded in 1999 by CEO Sam Naficy a graduate from the University of Southern California USC. DTT began as a small, four person operation focused on selling digital video recording boxes and surveillance cameras to new quick service restaurants with drive through window service. Hence the name Drive Through Technology. Slowly the business expanded to the additional service of installing cable television for these same franchises.

Up until the late 1990's most quick service restaurant surveillance systems had recorded surveillance data onto analog VHS cassette tapes which had very limited storage capacities and very time consuming playback capabilities. During the late 90's and early 2000's the quick service restaurant industry experienced a revolution in the methods of recording surveillance footage as many of these older systems were replaced by newer digital video recording technologies allowing for far greater storage of recorded incidents as well as Random Access playback. DTT Surveillance profited greatly from this trend in the quick service restaurant industry. By developing corporate relationships with many major quick service restaurant franchise chains such as McDonalds, Subway and KFC DTT Surveillance grew at a very fast rate in a short period of time.

POS integration

Point Of Sale integration is a recent advancement in surveillance technology that actually takes advantage of the data collected by a store’s cash registers and connects this data to the surveillance footage being recorded by the store’s cameras. POS integration makes it possible for a store owner to see the prices being charged for certain products or services alongside the actual playback of the videotaped transaction. This is very helpful for employee monitoring as it makes it easy for a store owner to determine whether or not employee theft is taking place in less obvious ways. If an employee is using discounts or coupons in an unscrupulous manner that costs a company its revenue it is not always easy to pinpoint this activity just by means of surveillance footage. POS Integration on the other hand reveals the entire transaction alongside the footage.

DTT Surveillance has pioneered POS Integration technology with several new advancements. DTT Surveillance’s Smartview application allows a store owner to follow one employee from several different cameras tracking their transactions by means of the employee identification code they enter into the cash register computer. For owners with multiple franchises it can be very convenient to have all the data from every transaction done at each of their stores consolidated into one application. This allows store owners to make comparisons between their store’s performance at various times or locations. This software also allows store owners to draw graphs and charts based on this information in order to make decisions affecting multiple locations.

Main Menu

See Also

Main Menu