Dr. Carl Marci

Dr. Carl D. Marci (born April 26, 1969) is a globally recognized leader, neuroscientist, businessman, author and public speaker, and is a pioneer in the new fields of social and consumer neuroscience. He is the co-founder, chairman, and Chief Science Officer of Innerscope Research. Dr. Marci is also the Assistant Clinical Professor of Psychiatry at the Harvard Medical School, the Chair of the Endowment for the Advancement of Psychotherapy and a Diplomat of the American Board of Psychiatry and Neurology. Formerly, he was the Director of Social Neuroscience at Massachusetts General Hospital and has extensive experience as a Visiting Lecturer at the MIT Media Lab. He also has published numerous articles in peer-reviewed science journals, and has given lectures nationally and internationally.
Background
Dr. Marci finished his medical training and residency in Adult Psychiatry in 2001 and began the first part of his career as an academic physician with a focus on the patient-doctor relationship. His early work focused on physiologic concordance or synchrony between patients and doctors as an indicator of empathy. One study, published in the Journal of Nervous and Mental Disease found a relationship between high levels of physiologic concordance and empathy in a clinical population. He also conducted one of the few formal studies of the physiology of laughter during psychotherapy, which was featured in the Harvard Gazette. Dr. Marci co-founded Innerscope Research in 2006. From 2008 to 2013, Dr. Marci served as CEO, building a global provider of consumer based neuroscience offering expertise in the use of biometrics, eye tracking, facial coding, fMRI and other technologies for measuring non-conscious processes related to media and marketing. Dr. Marci has created patented and novel research approaches and algorithms for capturing neurophysiological responses in multiple domains. The company’s innovative research and Dr. Marci’s leadership have been featured in the Boston Globe, New York Times, Wall Street Journal , Advertising Age, Media Week, Media Post, Research Magazine, Broadcasting & Cable, Psychology Today, Wired Magazine, CNN, Popular Science, and the International Herald Tribune.His work with Innerscope on researching the emotions of Super Bowl advertising have been features nationally on Good Morning America, CNN, and MSNBC.
In addition to his work at Innerscope, Dr. Marci is also the Chairperson of the Board of Advisors and a member of the Executive Committee for the Endowment for the Advancement of Psychotherapy in the Department of Psychiatry at Massachusetts General Hospital. As a board certified neuropsychiatrist, he is a member of a number of professional societies including the American Medical Association, the Massachusetts Medical Association, the Massachusetts Psychiatric Society, and the American Psychiatric Association. His other relevant affiliation includes membership in the Association of American Rhodes Scholars, the member of the Advertising Research Foundation and the Marketing Sciences Institute and most recently he joined the Aspen Global Leadership Network as a 2014 Henry Crown Fellow.
Education
Dr. Marci received his B.A. in psychology at Columbia University, M.A. in psychology and philosophy at Oxford University as a Rhodes Scholar, and then completed his M.D. with honors at Harvard Medical School. He also has extensive training in the use of biometrics and the neuroscience of emotion through two National Institutes of Health fellowships.
Other Accomplishments
He has presented nationally and globally conferences sponsored by the Advertising Research Foundation, Association of National Advertisers, the Cable & Telecommunications Association for Marketing, the World Advertising Research Conference, ESOMAR, and the Festival of Media Global Event. Dr. Marci was also a guest editor of Media Magazine and the International Journal of Advertising Special Issue on Advertising and the Brain. He has published numerous articles in peer-reviewed science journals and gives lectures nationally and internationally.
Select Publications:
* Dougherty DD, Rauch SL, Deckersbach T, Marci CD, Loh R, Shin LM, Alpert NM, Fischman AJ, Fava M. Ventromedial Prefrontal Cortex and Amygdala Dysfunction during Anger Induction Positron Emission Tomography Study in Patients with Major Depression with Anger Attacks. Archives of General Psychiatry. 2004; 61:795-804.
* Marci CD, Moran EK, Orr SP. Physiologic Evidence for the Interpersonal Role of Laughter during Psychotherapy. Journal of Nervous & Mental Disease. 2004; 192:689-695.
* Sung M, Marci CD, Pentland A. Wearable Feedback Systems for Rehabilitation. Journal of NeuroEngineering and Rehabilitation. 2005; 2:2-17.
* Sung M, Marci CD, Pentland A. Objective Physiological and Behavioral Measures for Identifying and Tracking Depression State in Clinically Depressed Patients. MIT Technical Report. 2005;595:1-20.
* Marci, CD. A Biologically Based Measure of Emotional Engagement. Journal of Advertising Research. 2006; 46:381-387
* Marci CD, Ham J, Moran EK, Orr SP. Physiologic Concordance, Empathy, and Social-Emotional Process during Psychotherapy. Journal of Nervous & Mental Disease. 2007;195:103-111.
* Fraguas R, Marci CD, Fava M, Iosifesco DV, Bankier D, Loh R, Dougherty D. Autonomic Reactivity to Induced Emotion as Potential Predictor of Response to Antidepressant Treatment. Psychiatry Research. 2007; 151: 169-172.
* Marci CD, Glick DM, Loh R, Dougherty DD. Autonomic and Prefrontal Cortex Responses to Autobiographical Recall of Emotions. Cognitive, Affective, & Behavioral Neuroscience. 2007; 7 (3): 243-250.
* Siefert C, Gallent J, Jacobs D, Levine B, Stipp H, Marci CD. Biometric and Eye-Tracing Insights into the Efficiency of Information Processing of Television Advertising during Fast-Forward Viewing. International Journal of Advertising. 2008; 27(3): 425-446.
* Gentil A, Eskandar EN, Marci CD, Evans KC, Dougherty DD. Physiologic Responses to Brain Stimulation During Limbic Surgery: Further Evidence of Anterior Cingulate Modulation of Autonomic Arousal. Biological Psychiatry. 2009; 66: 695-701.
* Siefert CJ, Kothuri R, Jacobs DB, Levine B, Plummer J, Marci CD. Winning the Super “Buzz” Bowl: How Biometrically Based Emotional Engagement Correlates with Online Views and Comments for Super Bowl Ads. Journal of Advertising Research. 2009; 49 (3): 293-303.
* Steele A, Jacobs D, Siefert C, Rule R, Levine B, Marci CD. Leveraging Synergy and Emotion in a Multiplatform World: Support for a Neuroscience Informed Model of Engagement. Journal of Advertising Research. 2013; 53(4): 417-430.

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