| DirectSmile DirectSmile, formerly newsign advertiser, is a German software company with its head office in Berlin. It was founded in 1997 by Christoph Clermont and Christoph Schacht, the inventors of image personalization.
 Today, DirectSmile is one of the world's leading suppliers of software for image personalization and variable data printing.
 Image personalization allows for the targeted, high efficient and emotional addressing of customers in dialog marketing. The developed DirectSmile technology for image personalization establishes many possibilities for creative designs with variable contents. The different software solutions are scalable for any production volume; furthermore, they are suitable for the output on all digital printing systems as well as for e-mails, MMS or websites.
 Awards
 2011
 GWA Production Award
 For its database driven Crossmedia Solution. GWA is the top german marketing agency council.
 2011
 Again awarded as the Best Variable Data Printing Product and Versioning by the
 2008
 Awarded as the Best Variable Data Printing Product of the Year 2008 by the
 2005
 Winner of the Mailingtage Award for a T-Online B2B customer loyalty campaign
 2004
 DirectSmile wins the Innovation Award of the German Printing Industry at drupa
 2003
 Deutscher Direktmarketing Verband (DDV) Mailing Award for a customer loyalty campaign of M-real
 2002
 Winner of Deutsche Post Mailing Award for an image personalized campaign
 
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