Dewmocracy (officially written by PepsiCo as DEWmocracy) is a campaign launched by Mountain Dew and Forest Whitaker on November 7, 2007. It is an interactive game on its own domain that encourages users to vote for the next flavor of Mountain Dew that will make its debut on shelves in 2008. The name is a portmanteau of Dew (a nickname for Mountain Dew) and democracy.
Game
Before entering the game, users must vote for the new flavor of the soda. The game features a live-action short film and a game that features 3-dimensional characters. As the player goes through the game, users will help pick every feature of a new Mountain Dew, including can graphics, color, and flavor. There are five choices for each aspect.
The game requires registration to get in.
Sponsorship
Forest Whitaker publicly voted on Dewmocracy, and it seems that Whitaker may be sponsoring the campaign himself.
Public reaction
The game has been received fairly from the public, and some forum users were rather excited about the game's release.
The game's release has been floating since September 2006 on forums and message boards.
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