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Design frontierism
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The term Design Frontierism was first appeared on Professor Rich Park's dissertation on design management in 2009. His definition of Design Frontierism is; plan or attempt to create new design solutions in competitive market situation where design plays disruptive and discontinous innovation thus making other competors' design obsolute. For example, the appearence of Smartphone had created disruptive force for the mobile phone market as it started to replace all previously existing mobile phone formats. Today, companies invest great effort and money in developing new and innovative design solutions on products and services as design being one of the most effective and powerful means to gain competitive edge in the market. As new and different design solutions appear in the market it is forcing other competitor companies to go even further in design solutions thus constantly generating new frontier in the market of fierce design competition. See Also
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