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Decibel Insight
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Decibel Insight is a London-based technology startup company founded in 2014, offering enterprise-level behavioral and customer experience analytics tools to better understand website visitor behavior. It is now used in more than 50 countries across the world. In 2015, Decibel Insight won the Standout Innovation Award at the Adobe Partner Innovation Awards. History Founded by Ben Harris and Tim de Paris in 2014, Decibel Insight was borne out of the digital agency New Brand Vision. Capitalizing on the strong technical team in-house and through a knowledge transfer partnership with London Metropolitan University, Decibel Insight was created to help marketers and web analysts understand visitor behavior on their website. Decibel Insight is headquartered in the heart of East London Tech City with offices in New York City. Technology Decibel Insight’s solution is a ready to use, SaaS software suite with features such as heatmaps and visitor replays. Decibel Insight’s technology enables heatmaps to work on responsive and mobile optimised devices via a small JavaScript tracking code which is placed on pages where tracking is required. Decibel Insight integrates with a wide range of marketing software from other vendors, including testing tools, such as Optimizely. 
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