Danilo Venturi, born 13 October 1972, is an Italian writer and manager, former director of Polimoda and founder of Brand Persona. Career Danilo Venturi has studied Political Science at the University of Bologna (1992-98) and Luxury Management at Polimoda (2007). He began his career as music producer and radio broadcaster, then he moved on to pioneering e-commerce and concept stores. He worked for La Perla lingerie brand, and he was appointed Director of Polimoda fashion school in 2015. During his tenure, the school occupied the top-ranking positions in The Business of Fashion. Important collaborations with LVMH, Richemont, Gucci, WGSN, CFDA, Pitti Immagine, Vogue, Central Saint Martins and Parsons were activated. Personalities such as Marina Abramovic, Alber Elbaz, Renzo Rosso, Waris Ahluwalia, Rick Owens and Vanessa Friedman were involved in the life of the school. In 2021 Danilo Venturi founded the Brand Persona company which provides managerial, editorial, and educational services to public and private institutions based on the four-step method he implemented. Publications Danilo Venturi is author of two books in English: Momenting the Memento: Fashion, Education & the City (Curated by Linda Loppa), and Brand Persona: The Four-Step Method (Foreword by Marco Bizzarri),
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