Cyber realpolitic

Participation by online media in real politics.
For example FB PAC or KWW OLW NE.
Political Action Committee registered with the Federal Election Commission USA by Facebook on Monday Spetember 26, 2011.
"FB PAC will give our employees a way to make their voice heard in the political process by supporting candidates who share our goals of promoting the value of innovation to our economy while giving people the power to share and make the world more open and connected," said a spokesman to The Hill's Hillicon Valley blog.
Facebook has recently hired a number of GOP consultants, joining tech rival Google in embracing elements of the conservative movement. For Facebook, that includes cozying up to conservative stalwarts the National Federation of Independent Business and the U.S. Chamber of Commerce
"Small businesses are the backbone of the American economy and we believe that Facebook can be a tremendous tool to fuel their growth and success," Sheryl Sandberg, Facebook Chief Operating Officer, said in a statement published in Monday's Politico Playbook. As part of the gesture, Facebook announced that it would offer small businesses up to $10 million in free advertisements on its site. Every business that joins and redeems a $50 credit will be entered into a contest to get more check-ins and likes
Polish model
Facebook’s political activity is not innovative. The first social and information medium in the world, which formed its own electoral committee on August 31, 2011 (KWW OLW NE, which supported candidates for the Senate elections, who had been accepted by internet users on the web portal (prawybory) was the web portal NowyEkran, popular in Poland, which became famous for demasking election fraud and malfeasance by an office of the Polish Government in the parliamentary elections of 2011.

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