Crossings TV

Crossings TV is an Asian American television network headquartered in Sacramento, California, launched in 2005. The network airs Asian programming in 7 of the biggest Asian markets across the U.S. (Greater Los Angeles, Central Valley, San Francisco Bay Area, New York, Greater Chicago, Greater Seattle, and Minneapolis/ St. Paul)
Background
Founder
Frank Washington, long-time media entrepreneur and ethnic media advocate, founded Crossings TV in 2005 to serve underrepresented groups in Sacramento, including the Russian and Hmong communities. Crossings TV was founded to bring a voice to these underrepresented communities in media and entertainment. Washington, while at the , played a key role in the creation of low-power television services to bridge the gap between media and under-served groups.
Programming
Crossings TV airs 24 hours a day, 7 days a week.
Programming Genre
Crossings TV programming includes a variety of different genres including the News, Drama, Variety, Entertainment, Talk Show, Documentary, Children and Music.
Programming Language
As a multi-Asian language network, Crossings TV programming includes programs in Chinese (Mandarin, Cantonese), Hindi, Hmong, Japanese, Punjabi, Russian, Tagalog and Vietnamese. The language block and schedules vary between different broadcasting locations.
Programming Partners
Crossings TV partners with a variety of international television networks to bring high-quality in-language content. The network partners include ABS-CBN, TV5, Phoenix TV, Jiangsu, VIETV, and RTVI.
Programming Schedule
From 2005 to November 1, 2021, all 6 Crossing TV areas air in local areas in different genres. On October 5, 2021, Crossings TV announced that the network will have a new programming schedule and also continues to run its programming in new-time blocks nationwide. The new national programming schedule went effect on November 1, 2021.
Community
The network works with many community organizations and partners to engage with and build the community. Community partners include Asian Film Lab, My Sister’s House, etc.
Recognition and Awards
1. AARP Next Day Better 2020
2. 3AF Media Partner of the Year 2018
3. OCA - Sacramento Community Partner Award 2013<ref name=":1" />
4. Community Broadcaster’s Association<ref name=":1" />
1. 3rd Place Locally Produced Show<ref name=":1" />
2. 1st Place Political Program<ref name=":1" />
5. Russian American Media - The Best Multicultural TV Channel of Northern California 2008<ref name=":1" />

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