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Cost per post
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Cost Per Post, is the action of charging a company or individual on a "per post" basis for placing posts across the Social Media spectrum on the Internet. The concept was developed by Jeffrey F. Reynolds and Ezequiel Zabalua, as a means for companies to participate and stay consistent within the Social Media space. The confounds of Cost Per Post, now known as CPP, are enormous. The CPP business model allows companies to have a presence in the ever growing Social Media space, while keeping their message cohesive to that particular companies offering. Similar to the business model of Google, MSN, Yahoo and other search engines and directories that offer a Cost Per Click CPC) advertising model within their search results, CPP aims to assist companies to stay competitive in the ever changing and demanding environment of the Social Media Space. CPC is a well understood business model and the CPP model is an acceptable business model for the Social Media challenge. |
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