Context hacking

Context hacking is a culture jamming strategy popularized by Austrian art and theory group monochrom.
The term "context hacking" - like its older mimetic sibling guerrilla communication - refers to unconventional forms of communication and/or intervention in more conventional processes of communication. According to monochrom, context hacking is a specific style of political action drawing from a watchful view of the paradoxes and absurdities of power, turning these into the starting point for subversive interventions. It's a strategy of playing with representations and identities, with alienation and over-identification. The fundamental aspect of context hacking is to identify the best context or medium to distribute a certain political message. Context hacking is a multi-layer anti-reductionist approach and claims that to effectively hack (or prank) a system you have to use complex strategies.
Careful observation and in-depth analysis play an important role in the planning of context hacks.

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