Concepts in the seduction community

There are many concepts in the seduction community that have been promoted in the seduction literature by various "gurus".
Bitch shield
A "bitch shield" is supposedly a defense mechanism employed by many women who are accustomed to being approached frequently (e.g. due to their attractiveness). They supposedly purposefully act rude in order to pre-empt or cut off seduction attempts by men who have not yet demonstrated "high value". The "neg" (i.e. negative comment) is putatively used to get her to lower her bitch shield.
Cockblock
To cockblock an individual (usually a male) is a term, used primarily by the seduction community, to describe the act of someone seeking to stop a person's advances towards someone else. A cockblock or cockblocker is a person who engages in such obstruction or intervention.
Demonstration of value
A demonstration of value, in the parlance of the seduction community, can be of two types: Demonstration of higher value and demonstration of lower value. Both relate to the pickup artist's survival value and .
Demonstration of higher value
A demonstration of higher value, (or DHV), is a routine in which the "pickup artist" tries to display a skill or attribute that he believes will raise his "worth" or appeal in the estimation of a woman or group; it is intended to make him stand out from the other, "less interesting" men in the club or other venue. A DHV can include stories, humor, etc. that demonstrate social skill.
Another DHV is preselection by other girls. When a woman discovers the PUA has a lot of money, this can be a DHV. Social proof is another DHV.
Other DHVs include appearing to be a leader of men; being a supporter and protector of those the PUA loves; being non-needy; being unaffected; negging her; having a strong frame; having interesting knowledge; emotional stimulation; being socially "in demand" (i.e. other people are seeking the PUA's attention or validation, or are paying attention to what the PUA is saying); and connecting conversationally.
Demonstration of lower value
A demonstration of lower value, or DLV, is a behavior that conveys lower survival and replication value; i.e. anything that would tend to cause others to have a worse impression of the pickup artist. Thus, it reduces his chances of success with high-value targets. Examples include reaction-seeking behavior and trying to impress. The theory behind the latter is that he must be trying to impress because he is lower-status.
Neg
A neg (also neg hit, negative hit) is a term in the seduction community for making an ambiguous or negative statement to an individual in order to induce certain reactions. An example of a neg is to ask a woman, "Nice nails; are they real?"
 
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