Collectabillia.com is an online portal in India that sells and auctions memorabilia of sporting stars. Collectabillia.com launched its auction platform during Season of the IPL, partnering with Sachin Tendulkar to auction limited edition merchandise. Collectabillia is a brand owned by Universal Sportsbiz Pvt Ltd (USPL). Association with Lionel Messi In June 2014, Collectabillia partnered with Lionel Messi to manufacture and sell cellphone, tablet and laptop covers featuring Messi through 80 retail companies. Collectabillia Celebrity Walls Collectabillia partnered with Café Coffee Day in November 2013, to sell autographed collectables. Auction Collectabillia launched its auction site on 9 March 2013, auctioning Yuvraj Singh's memoir "Test of my Life". In 2013, Collectabillia launched a daily IPL auction, selling memorabilia from the T20 tournament. Charity auction In August 2012, Collectabillia partnered with Bangalore-based NGO GoSports Foundation and hosted a memorabilia auction in aid of the Foundation’s PACE Scholarship Program for junior Olympic and Paralympic talent. In April 2014 Collectibillia and the Vijay Amritraj Foundation hosted an auction of sports memorabilia in Chennai in aid of charities supported by the foundation.
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