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Click referral cycle
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Life cycle of any click can be referred as Click referral cycle, Click referral cycle is mainly used in click measurement and filtration of invalid clicks in internet advertising. The click referral life cycle comprises four stages; they are: * Initiated Click * Measured Click * Received Click * Resolved Click Initiated Click When a user is served and interacts with an Advertisement or search result, including impression content or other descriptive information. Measured Click Following an Initiated Click additional information is sent to an Advertiser or Advertiser Agent’s site or to the user on the Publisher’s site. Recieved Click When a Measured Click reaches an Advertiser’s site and is measured by an Advertiser or an Advertiser’s Agent. Resolved Click When a Received Click launches an Advertiser destination web page or other web page intended to provide the Advertiser with a commercial interaction with the user. See Also
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