|
Click company
|
|
A Pure Click Company is different from Bricks and clicks in that it has no physical store available. It is a company that operates solely online. Pure click companies can exist in many different forms: search engines, transaction and content sites, etc. During the 1990s, the pure click business reached its highest operating level. The biggest advantage of such enterprises is that they can offer cheaper products or services than traditional offline enterprises can. However, that "price war" is exactly what killed the business. As it is extremely easy te enter the market, competition reached tremendously high levels. The ease of customers switching websites forced pure clicks to lower their price below margins. There are a variety of other reasons why pure clicks failed: some companies rushed into the market without a proper (marketing) plan, distribution and customer service lacked accuracy and finally, mass marketing in stead of target marketing, failed to create customer loyalty. At the same time, many pure clicks understood the market, survived and are still growing today. Examples * Amazon * Bol.com * Mediabeam.be * The Street See Also
|
| < Prev | Next > |
|---|
Main Menu
| Home |
| Articles |
| Search |
| Submit Article |
| Contact Us |
| Donate to Wikibin |
