Moving lead generation

Moving lead generation is the use of a specific software program, database, the internet, or a specialized service to receive information for the purpose of generating moving leads, ie. consumers looking to move home. Leads can involve the names, addresses, moving dates, and moving sizes of consumers.
Pay per lead
Moving lead generation works on a Pay Per Lead or PPL basis, meaning that moving companies pay their designated service with a fee for each lead they receive. Moving lead generation companies use a lead distribution software program to enable the leads to be sent to appropriate movers. Upon signing up for such services, moving companies are generally required to fill out a lead distribution form where they specify general details about their company, such as their areas of operation (pick up and delivery points), the size of moves they are able to facilitate, the types of specialty moves they are able to accommodate, etc. With this information, moving lead generation companies are able to filter leads they receive to appropriate companies.
Moving lead generation as an alternative
Moving lead generation is an alternative to traditional methods of advertising your business in an attempt to garner leads. These are methods such as advertising in print, business directories, television, and radio. In recent years, the American Recession and other factors have caused costs of operating a moving company to rise. This is seen in the increased cost of fuel, higher interest rates, and decreased consumer spending. Nonetheless, the moving industry is a large one in North America, as some estimates place the number of Americans moving per month between 1.5 million to 2 million . For these reasons and others, many moving companies now rely on moving lead generation companies to garner leads as opposed to traditional methods. The argument follows that these traditional methods are less cost effective and less result-oriented, as it is very difficult to measure the results of traditional advertising mediums. Other advertising mediums also require more time investment. With moving lead generation, a company’s target market is being sent to them directly. Lead distribution software connects movers with consumers with the highest probability of purchasing their services. The disadvantage of utilizing a moving lead generation service over more traditional advertising mediums is of course that it bypasses the small percentage of consumers who would find their moving companies somewhere other than the internet. Nonetheless, statistics show that 83% of buyers are initially influenced by a service provider's website when making a decision to buy , so we can see that the internet clearly plays a fundamental role in the vast majority of people's buying decisions.
Moving lead generation as a web-based platform
Moving lead generation companies facilitate moves by connecting consumers with movers on an online platform. Generally, both consumers and movers sign up online, and consumers needs are filtered to the appropriate movers. Some moving lead generation companies have a simple, straightforward approach to facilitating moves, while others attempt a more personalized, informational approach, offering tips and tools of all kinds related to moving .

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