ChristmasLightsEtc.com

Christmas Lights Etc is a privately held E-commerce company based in Alpharetta, GA with a 40,000 square foot main distribution facility. Christmas Lights Etc operates under the website ChristmasLightsEtc.com and manufacturers incandescent and LED Christmas lights, and artificial Christmas trees featuring patented tip and needle technology.
Christmas Lights Etc sells to the general public as well as to wholesale dealers and commercial accounts.
History
William Hale and Chris Miller founded Christmas Lights Etc under the parent company iObjectSolutions in 2000. Both software consultants and web developers, they launched the company with the intention of being able to operate multiple e-commerce sites using a single website platform.
In 2004, Christmas Lights Etc began manufacturing their own lights and trees, with a focus on higher-end product. In 2006 they introduced the Giant Everest, the Christmas Lights Etc line of giant commercial Christmas trees that "grows" to be over 50' tall. The Giant Everest gained popularity both through it's design and commercial strength, and by offering smaller business the opportunity to invest in a smaller giant tree, and add a larger base with each season.
In 2006 TruTip™ technology was introduced. The TruTip™ line of trees uses polyethylene plastic and multiple color pigments to create a realistic looking tip that is formed using a mold. All material is flame resistant and non-allergenic.
Accomplishments
With the introduction of the Giant Everest, Christmas Lights Etc became a Christmas tree supplier for notable companies including Macy's, Six Flags, and The Walt Disney Company.
With an average selection of over 200 skus available in LED Christmas light strings and bulbs, Christmas Lights Etc has attracted the attention of multiple national news stations. Among the national attention, news coverage includes CNN, CBS, and Fox News, which labeled Christmas Lights Etc as "one of the largest online retailers of Christmas lights", and filmed their feature in the company showroom, focusing on LED Christmas lights and trees.
Partners
In 2005 LynxLite™ became the main supplier of all rope light products on the website.
In 2009 Christmas Lights Etc partnered with Red Sleigh™, creating several new collections in trees that use the patented TruTip™ technology, as well as offering imitation bark trunk and branch wrap.
Website
In 2010, ChristmasLightsEtc.com attracted over 2.6 million visitors, an increase of 14% from 2009, and an increase of 32% from 2008. The busiest day of the year fell on Black Friday, with a jump in traffic 143% from 2009 to 2010.
Customers are encouraged to submit their comments for inclusion on the Customer Testimonials page. Emails are also sent to customers after each order to offer them a chance to solicit feedback to be used in quality control and customer service training.
Reviews and Ratings
Customers are encouraged to rate their experience for the public using websites including ResellerRatings.com and BizRate.

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