Caryn Marooney

Caryn Marooney is an American business executive who runs global communications and public relations for Facebook and previously co-founded OutCast Communications.
Early life
Marooney grew up in New York City on the Upper West Side. A 1985 graduate of the all-girls Brearley School in Manhattan, she later attended and graduated from Cornell University with a B.S. in labor relations.
Career
In 1997, Marooney and Margit Wennmachers co-founded Outcast Communications, a San Francisco public relations firm, specializing in technology companies. Salesforce.com, and EMC.
In March 2011, Marooney was diagnosed with breast cancer at the same time she was offered a job at Facebook heading up tech public relations. While she first assumed she would have to turn down the promotion to deal with health issues, after consulting with Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg, she decided to accept. She told her new staff at Facebook that she had the disease and would need their help more because of the side effects of her treatment. She credits being open with fostering a more cohesive, collaborative staff, and shifting her focus from her own success to that of the team.
Marooney assumed day-to-day control of the entire Facebook communications team in March 2016. She also began to oversee all communications for Facebook-owned Instagram, WhatsApp, and Oculus VR.
Philosophy and impact
Marooney's essay "The Best PR Advice You've Never Heard" appeared in as a "Best Business Lesson of 2014." Marooney developed the "RIBS" test to develop a compelling PR message (will a story "stick to your ribs"), which stands for "Relevant, Inevitable, Believable, Simple." Marooney also offered career advice to women: "Have a seat at the table and own the space you’re in, and be brave enough to say what you really think. It helps how people perceive you and your career advancement."
Honors
Marooney ranked on PRWeek's Power List, as one of the 50 most powerful people in public relations, as #11 in 2014, #21 in 2015, # 13 in 2016,
She was named to the board of directors of Zendesk in 2014 and is an advisor to UCSF Benioff Children's Hospital.
Personal
Marooney is married and a mother of one son. She relocated from New York to the San Francisco-area of California for her career.<ref name":12" /> She has said she might one day return to New York City to raise a family.<ref name":12" />

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