Business Ecosystem Orchestrator

A "business ecosystem orchestrator" is a person who helps organizations and networks find and expand their unique "sweet spots" in order that constituent companies both compete and collaborate to unite disparate contributors to create powerful total solutions or experiences. He / she ensures the system is well nourished and fertilized so that individual people are honoured for their respective contributions and feel confident in adapting existing roles or adopting new ones in serving the whole.
A business ecosystem orchestrator is normally part of an orchestral team which formally or informally strategically guides or cultivates participants who, collectively, co-create a total experience for customers.
The key quality of an orchestrator is to be continually open to others, fearless of others, personally detached from outcome in being of service to others, and free of ego. New ways of leading and managing may need to be discovered to achieve this state of being.
Examples of behaviours and activities that partially embody the role of business ecosystem orchestrator are entrepreneurs, producers, spiritual leaders.
Examples that are commonly attributed to the role are general contractors who rely on formal relationships and community leaders who aspire to combine an appreciation of uncertainty with a mix of formal process, envisioning, influencing, following.
The term "Business ecosystem" was originally introduced by James F. Moore in his book "The Death of Competition - Leadership & Strategy in the age of Business Ecosystems." Harper Business, 1996.

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