Bruce Hamilton Winchester

Bruce Hamilton Winchester (born April, 9th, 1990) was born "Chaoxiang Lei" is an British advertiser, author, web developer and graphic artist. Making his fame and fortune on the internet through the founding of multiple incentive based and advertising websites during early 2007/2008 period Chaoxiang took a break from his money making tycoon in order to enjoy one of his favorite pass times of Ghost Writing. In Spring of 2010 many Online Marketing Communities saw the return of Bruce Winchester under the pseudo-names "bh_winchester" and "winchester" as he began to discuss more strategies in viral Search Engine Optimization Marketing and Affiliate Driven Sales through Social Media.
Early life and education
Winchester/Lei was born on April 9, 1986, in London to parents Bo Lei (deceased) and Anna Winchester (deceased), from Hong Kong, China and London, England. The Lei family lived in a small apartment in downtownLondon, England when their son was born. He was home schooled by his mother, a retired freelance writer, and often followed his father in his work as a freelance marketing agent.
While Winchester has spent most of his time self-employed, he has also done some consulting world wide such as in Canada where he worked with Flagship Solutions on behalf of the Canada,
douche with a capital D
Personal life
Bruce Winchester is currently single and working privately on his writings and his marketing; however he has been seen with Canadian Model Nicole Walsh and speculation debates if their relationship is professional or at a more personal level.
Writings by Winchester
While there are no longer any records of Winchester's writings he did release 2 small Ebooks in early 2006 - however he removed both of these when he went off the grid for a while. Recently he has announced that he will be releasing new books soon
Early Works
""Myspace Mission Mastery""
Winchester's early (but now discontinued writings)focused primarily around strategies that used early forms of Social Media such as myspace, Hi5 and Bebo to help convert CPA (Cost Per Action) offers. In his first piece titled "Myspace Mission: Mastery" Winchester outlined how to best write "cold call" style emails to users, and discussed the automation of this process. This 25 page detailed myspace guide was a hot item when it came out in early 2007 - it was one of the influential pieces that lead to MySpace being over-run by users trying to make it as marketers; while some members of the advertising community can see this as a positive thing it can not go without saying that it does create a less than favorable situation for some myspace users.
""Good Google Gold""
Good Google Gold was Wincherster's second piece released later in 2008 lead users in the step by step process of setting up both Google Adwords and Google and taught them how to create PPC (Pay per click) ad campaigns that would advertise their CPA (Cost Per Action) affiliate offers driving them money - he also taught them how to use Adsense as a secondary income. Perhaps the most important part of this book however was his outline of the four main points of CPA Web-design:
1. Opt-in Email offer boxes always go at the top-right of your page.
2. Google Adsense ads should be placed in the left side-bar only one skyscraper one with colors matching your theme
3. Content is king - if your continue is not unique then it must focus on long-tail keywords or it will be Sandboxed by Google
4. Rise and repeat, Don't link build - Link building wastes time and has little impact you are far better creating a new site and trying new things if Google wants it on the index it will put it there without your backlinks.
""Failure to Facebook""
Failure to Facebook was the last of Winchesters early works this outlined why Facebook was presenting an early problem for CPA Marketing specialists and if it became the largest social media boom without change would cause a collapse in the Social Spread CPA industry - he also outlined the few approaches that users could take to market in that day such as using a friend-bot and message-bot as early Anti-Spam Captcha's on facebook were easier to by-pass. Winchester for his grand finale of this book outlined all the possible future methods that could be used in a system like facebook if there was adaptations that were more favorable in the future. In short he predicted where viral marketing would go from the forefront of it.
These reports were ultimately removed due to their outdatedness.
Upcoming works
Recent statements from Winchester discuss he will be launching at least three new eBooks in the future.
""Your Grand Google Goldmine""
An in-depth look at new SEO (search engine optimization) and PPC (Pay Per Click) formulas, and how to work in a world that is run by them. He will also review new tactics for making an Adsense ready and optimized site; as well as how to place in the top 10 in Google's page ranking. This Report is due to launch Mid-Summer 2010.
""CPA: Capture Profit Anytime"
Capture profit anytime will be one of Winchesters largest works - in Private discussions on marketing forums he announced it would be around a 300 page document explaining the in's and out's of CPA (cost per action) marketing and would examine over 25 detailed "0day" private methods developed by Winchester that are bound to make you profit. The report will also show users how to target proper niche markets and excel with CPA (cost per action) networks. This report is due to launch Late-summer 2010.
""Facebook Failure: Second Edition""
Very little information has been released about the second edition of Facebook Failure, Winchester has only let on to the fact that its released date will be Mid-summer 2010. and so far has given no insight to the content apart from it being a follow up to his earlier work.
Impact on the Marketing Community
The impact of the early works of Bruce Hamilton Winchester can still be seen in part today with the rapid advertising market that takes place on Myspace - however any other impact has been swept away by time given the ever evolving methods of the fast pace industry of digital internet marketing. However, with one of his early works still having a significant impact almost three years later it will be interesting to see what future works have in store

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