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Broo Premium Lager
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Broo Premium Lager is an Australian lager brewed by Kent Grogan. The beer was launched by Grogan in September 2009 on the basis that Broo would remain 100% Australian owned. Grogan stating the company's constitution dictates that the company can never transfer shares to any company or individual that resides in a foreign jurisdiction. In August 2012 the ASX refused to list the company because it deemed its policy to restrict foreign ownership "inappropriate". In 2011 a publicity program associated with the lager involved giving away shares in Grogan's brewery. By 2013, the beer was also being sold in cans in the USA. Advertising and Sponsorships Broo beer sponsored Scott Saunders Racing NASCAR team and Melbourne City Wrestling events. Its advertisement BBQ won 2 awards at the 2012 Siren Awards for radio advertising, in the single and overall categories, and its campaign Beer / BBQ / Australia Day won best campaign. Australia Draught In 2013, Broo launched Australia Draught, a mainstream beer. |
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