Brightidea.com is a privately-held, San Francisco-based company that provides software-as-a-service to help companies manage their innovation pipeline. Co-founded by Matt Greeley, Brightidea makes an integrated set of Web 2.0 and social networking tools specifically designed to simplify and accelerate the innovation process, allowing users to collect, organize and rank ideas, then evaluate ROI and track the progress of each resulting product or project.
Given the wealth of untapped knowledge within and outside every company, the tools are now available to unlock the intellectual capital of those bright ideas. was one of the first manifestations. It would be physically impossible to have all of the people who contribute to the site in one room at any one time, but by leveraging the power of Web 2.0 tools like the wiki, thousands of people can share their insights and add value to the topics on the site. The productive output of rivals a $500MM corporation. This concept, applied to innovation, is innovation pipeline management.
Brightidea.com has been featured in MSNBC.com, ZDNet, Forbes, among other media. Experian, Cisco, Harley-Davidson, Bosch, Thomson Corp, British Telecom, Bristol-Myers Squibb, Honeywell and 300 others use Brightidea.com to covert employee, partner and customer ideas into a reality.
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