Bride campaign

Bride Campaign is a street art campaign based on a design by an unknown artist. Distributed by the skater community, the Bride stickers began showing up in nearly every big city across the Untied States. Over time the artwork become a world-wide movement, following in the footsteps of OBEY Giant.

History

The unknown artist "Bride" and campaign staff created paper and vinyl stickers and posters with an image of the Bride of Frankenstein and no text was printed, and then began clandestinely (and somewhat fanatically) propagating and posting them in Cincinnati, Ohio and the Eastern United States. By the mid 1990s, tens of thousands of paper and then vinyl stickers were photocopied and hand-silkscreened and put in visible places throughout the world, primarily in culturally influential urban settings in the United States, such as Philadelphia, Boston, New York City, Atlanta, Austin, Los Angeles, Sacramento and San Francisco, but also in places which travellers often visited such as Greece, London, Mexico, Argentina, Japan, and the Caribbean Islands. In effect, Fairey and associates were creating a wide audience, most who were willing to spread the message, and those who were not but found the original image compelling.

Over time, Bride Campaign's artistic imagery has evolved into a sometimes subtle, sometimes not, parody of a range of iconic styles, mostly a juxtaposition of popular political propagandas and multi-national commercialism. In addition to countless small stickers, Bride Campaign has been spread by stencil, murals, and large wheatpaste posters, covering public spaces from abandoned building faces and street sign backs, to commercial spaces such as billboards and bus stop posters. Furthermore, the popular and stylized Bride face continues to be reproduced on products ranging from art and clothing to home accessories and decor, considerably expanding the impact of the campaign through iconology based on an allegiance to media and popular culture in the guise of counterculture.
 
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