Branded environments

Branded environments extend the experience of an organization or company's brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior settings. Components of a branded environment can include finish materials, environmental graphics, way-finding devices and signage and identity systems. Creators of branded environments leverage the effect of the physical structure and organization of space to help deliver their clients' identity attributes, personality and key messages.
The creation of branded environments grew out of a movement within the practice of interior design in the early 1990s that recognized that brand equity, or the perceived value in the identifying brand characteristics of an organization, could be applied to three-dimensional environments.
The practice of designing branded environments is often a research-driven effort led by an interior designer or architect, and may include a multi-disciplinary team of strategic consultants, brand development experts, marketing and communications consultants, and graphic designers. Particularly effective for retail, Internally, benefits may include higher employee satisfaction and retention, increased productivity, and better understanding of an organization's mission, vision and values.

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