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BootB
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BootB.com is the online pitching engine connecting brands and creative talents. BootB allows anyone anywhere in the world to respond to the creative briefs of the major companies and be paid professional fees for their ideas. BootB brings creative talent and buyers together and provides what it refers to as unlimited creativity for the world’s great brands. [http://www.reuters.com/article/pressRelease/idUS28743+30-Nov-2007+BW20071130] At time of launch the BootB website carried briefs from top world brands including Lego, Peugeot and Disneyland_Paris. BootB’s belief is that the best creativity cannot exist solely inside major ad agencies in the major cities in the world. Pier Ludovico Bancale is the BootB CEO. He has worked for such companies as Johnson & Johnson, Colgate-Palmolive, L’Oreal and Indesit. Martin Lindstrom, the branding expert, is the company’s main advisor. The company was launched on November 27, 2007. 
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