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Bodybugg
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The bodybugg is a weight-loss aid that became popular after appearing on NBC's competitive reality series The Biggest Loser. It is manufactured by a Pittsburgh, Pennsylvania-based company BodyMedia, Inc. and distributed in the United States via Apex Fitness Group, a subsidiary of 24 Hour Fitness. Virtually identical devices are marketed by BodyMedia directly to customers and distributed via various channels (including Amazon.com) under the name GoWear Fit, and marketed to healthcare providers under the trademark SenseWear. How it Works The bodybugg is worn on a user's arm. It has several sensors that measure calorie burn; Galvanic Skin Response (GSR) detects the presence of sweat, and a thermometer detects skin temperature. It uses this feedback to estimate how many calories are burned. The bodybugg is intended to be used with a subscription website where the user can log their food and track their calories. The diet plan is based on caloric deficit, where the user aims to burn a specific number more calories than consumed in a day to achieve the desired weight loss. The bodybugg website focuses primarily on calories, with less attention to macronutrients. Bodybugg in Popular Culture The bodybugg was promoted on the NBC series The Biggest Loser. Reviews and Discussion *The Diet Channel Review Criticism The bodybugg is subscription-based. Only available for Windows and Mac users therefore the company are cutting themselves off from potential customers from a large (and growing) section of the market - Linux users. 
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