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BlueWaters
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BlueWaters is a popular brand of bottled water. It was first distributed in Karachi, Pakistan in March 2007, and was distributed across the Pakistan by October 2007. As of November 2007, it had become one of the Pakistan' top-selling bottled water brand in measured retail channels. BlueWaters is sold in 600-mL, 1.5-liter, 6-liter and 19-litre bottles. BlueWaters uses Flair Herbs Pakistan Limited's own purification system, which it calls HydRO-9, that includes charcoal filtration, reverse osmosis and ozonation. Flair Herbs Pakistan Limited states in marketing material that this system removes substances that may be in other brands of bottled water. BlueWaters uses the term "Mineral Drinking Water" on its label. Flair Herbs Pakistan Limited is planning to produce several other products under the BlueWaters label: * BlueWaters Diet * BlueWaters Sugar |
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