Blog Analysis is a method to synthesize and comprehend the whole blog environment with key trends and analysis relevant to a particular brand and company. Tracking and analyzing communication channels like blogs provides interesting as well as useful insights into consumer minds. A study of blogs and other consumer generated messaging gives companies a better understanding of who their audiences are, and what it is that interests and motivates them.
The implications of blogs for corporate communicators and researchers are far reaching. The blogging community is a very critical link to the consumer mind and companies are rapidly beginning to pay attention. Companies have begun to monitor what people are saying about them, as they can no longer afford to ignore this extremely influential phenomenon.
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