Bernt Ullmann

Bernt Ullmann is an American businessman, celebrity and the founding President & CEO of Star Branding (a venture he cofounded with Tommy Hilfiger and Andy Hilfiger), MESH (Music, Entertainment, Sport Holdings), Shop Your Way Brands (a division of Sears Holdings Corp) and Founder and CEO of Celebrity Lifestyle Brands.
Ullmann did his BA and a MBA at Copenhagen Business School, Denmark.
Ullmann's early executive career saw him as the Corporate Vice-President of Donna Karan International (1994 to 1998). In 1999, he became the President of FUBU International, founded by Daymond John - a shark on Shark Tank, and served till 2004 while also serving as Managing Director of Coogi. Ullmann then joined Kellwood and became President of Phat Fashions, overseeing Russell Simmons' Phat Farm and Kimora Lee Simmons' Baby Phat from 2004 until 2009. He was also the President of New Business Development for Kellwood.
In 2009, Ullmann co-founded Star Branding with Tommy Hilfiger and Andy Hilfiger, where he currently serves as the CEO.
Star Branding founded MESH (Music, Entertainment & Sport Holdings) in 2010 as a partnership with LF USA (now Global Brands Group), a division of Li & Fung. Li & Fung had a market capitalization of over $20 billion. The start up launched global lifestyle collections for celebrities, such as Jennifer Lopez, Marc Anthony, Rolling Stones, Steven Tyler and partnered with Universal Music Group's Bravado division on launching a rock and roll inspired collection for their roster of artists.
In 2013, Ullmann formed an arrangement with Eddie Lampert, Chairman and CEO of Sears Holdings Corp which allowed Star Branding to become the operator of the group’s Shop Your Way Brands division. Ullmann, as a result, became the CEO of Shop Your Way Brands. Two notable brands, Nicki Minaj and Adam Levine, were launched as a part of this.
Ullmann co-founded Celebrity Lifestyle Brands (CLB), a holding and management company that partners with celebrities and influencers, in partnership with Greg Writer and Randy Park in February of 2016.<ref name="auto1"/><ref name="auto2"/>
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