Bernard Lukey

Bernard Lukey (born Bernard Ernest Lukey on February 3, 1969) is the General Director of Yandex Europe AG and Yandex Services AG.
Biography
Lukey was born on February 3, 1969 in Vevey, Switzerland to Elizabeth and Karl-Heinz Lukey. He has a younger brother called Christian, born in 1971.
He is married to Karolina Lukey since 1998 and they have two children together: Alexandra (2000) and Karl (2002).
His parents were hôteliers and run the Eurotel in Montreux for 35 years. His father, born in Berlin in 1938 from a Russian emigrant mother and a German father, grew up in Austria (Salzburg region) where he graduated a hotel school. His mother was born in Schaffhausen and they both met while working at the Villars Palace.
Bernard Lukey graduated Political Sciences (orientation in mass-communication and multinational marketing) from the University of Lausanne in 1991. During his studies he was involved in several student associations, the most famous one being the MJE (Mouvement de la Jeunesse Européenne) which edited a monthly newspaper, ran conference and organized students trips to European institutions. This activity led to him receiving the Medaille Robert Schuman for Europe from the FVS Stiftung in 1989 and being subsequently nominated at the Fondation Jean Monnet pour l’Europe advisory Board.
Business career
* Nestle Suisse S.A. / Switzerland
After graduating from the University of Lausanne, Lukey worked on Nestlé Suisse S.A. / Switzerland.
1994-1996, Senior Product Manager Nescafe. Briefed by Nestlé Suisse to re-launched its declining Nescafe Classic with a rejuvenate Brand name (Nescafe Red Cup) and a completely re-designed marketing strategy targets at new and young users, sponsoring Free Ride events and the first snowboard world championship. In 1995, introduced Nescafe Specialties in Switzerland.
*Nestle Food LLC / Russia
In May 1996, Lukey began his Russian adventure.
May 1996 -Dec 1998, Group Product Manager Dairy Products. Since 1997, Responsible for Nestlé’s corporate marketing functions, which included all Media buying, Market Research and Customer Service departments.
Jan 1999 - June 2000, Marketing Manager Grocery Products. Headed the marketing and P&L account for some of Nestlé’s key brands, such as Nescafe, Nesquik, and Maggi and supervised the switch to local production for most products lines following the RUR devaluation in 2008.
* Baring Vostok Capital Partners / Russia
July 2000 - March 2002, Group Marketing Director, VP Marketing RU-net Holdings.
Guided the investment strategy and reviewed investment opportunities from a marketing perspective. Supervised marketing activities in post-investment cycle of leading Russian companies (Borjomi, Sladco). Relation with investors and coordination of PR activities (directed to international financial markets) were other important elements.
In RU-net Holdings as acting Marketing Director of the main portfolio companies (Yandex and OZON), Lukey was responsible for the marketing strategy of two key investments, now clear leading portal and e-commerce site in the Russian Internet industry.
*Nestle Nespresso SA / Switzerland
After the birth of their second child, the family decided to move back to Switzerland. From April 2002 - Sept 2005, Lukey headed the Out-Of-Home Marketing and Business Development unit of NESPRESSO, one of the fastest growing company with the Nestle Group.
Focus was to redefine the route to market in the Business-to-Business environment via a new partnership concept with external companies, to develop a new machine range, value proposition for the Professional market, and implement a centralized communication and retention strategy towards customers (CRM).
* OZON.ru /Russia
Oct 2005 - April 2011. Chief Executive Officer of the leading e-commerce in Russia.
In 2006-2008, launched new BUs as electronics, moms & kids, home & deco, beauty, sports. In 2009, opening of one of the largest logistics center in the Eastern Europe “Borovlevo 2”, Tver region http://www.ozon.ru/context/detail/id/4702606/
in 2010 launch of OZON.travel, the leading online travel agency in Russia (www.ozon.travel).
Under his leadership, OZON was the first Russian tech company to raise a total of $120M from internationally high-profile VC Index Ventures , Holzbrinck Ventures, Intel, ru-Net Holdings.
In 2009, nominated by Association of Russian Managers of member of Top 100 CEOs in Russian
He is President and Board member of OZON Holding
He is a regular speaker/panelist in top tech conferences
* Yandex
Since 2011 - to present : relocated in Switzerland to run Yandex International Sales Division. General Director of Yandex Europe AG and Yandex Services AG.
Responsible for developing revenues from International Accounts and develop international partnership for Yandex’s AD and B2B services sales. Expanded commercial network with offices in US and China.
* Board responsabilities
Bernard Lukey serves on the Boards of 3 Russian tech businesses and acts as a private angel investor in the European tech start-up scene.
Bernard is member of YPO - Alpine chapter since 2011
Personal life
Bernard and Karolina are philanthropists and contributors to several organizations and associations engaged in promoting young artists and helping young entrepreneurs start their first business.

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