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As a young devoted journalist with a life-long dream of becoming a “writer” one day, it is more than luck and favourable consequences that made her the youngest editor-in-chief of a top-notch periodical in Turkey. Berna Erten is not only a go-getter but also she has the unique quality of blending hard-work with the aura of ease in flow. She is so sincerly enjoying her work that no matter in to what she pulls herself or you in eventually it would feel like it was not difficult after all. No wander why she was able to take over so much responsibility so early. She has ranged The Magazine as first weekly celebrity, lifestyle, fashion and trendsetter magazine in Turkey with an outstanding rate of circulation and continously growing advertising sales Besides all this business skills and achievements, she has also established a 15 years-old career as the editor in chief of Alem Magazine, with a track record of numerous groundbreaking interviews, inspiring fashion portraits, world-wide top celebrity news and unforgettable ALEM Parties attended by celebrities world-wide which, have almost become a must-be-there classic. Berna Erten has a well-earned reputation for her achievements in celebritising people, inspiring the fashion world and the media in Turkey. An excellent manager with an outstanding communication skills, an intuitive sense for style and aesthetics and remarkable ability for organisation. She herself can be referred as a gusto and trendsetter in Turkey, followed especially on her famous, alternative holidays with celebrities. Her first book about her memories of very special vacation destinations will come up very soon. Her interpretation for fashion can be summarised as “remain yourself while you carry the best-piece-to have of the season”. Which is the best -piece-to have” Her little secret, unravelled if one follows her chronicles. She writes a regular column where she writes about fashion, art, culture, celebrities as well as personal development, sipiritual issues and being a woman in business. She is very proud of the multi-cultural history of her country, admires the mosaic of the traditional and modern values of her land and defines herself as a world-citizen, rooted in “Ä°stanbul”
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