Be There

Be There was a slogan used by NBC during the 1983-84 TV Season. The song was composed by Rob Mounsey.

Campaign Synopsis
The full length campaign begins with scenes of a jazz band rehearsing for the song "Be There", the jingle of the promo. When the band starts performing the song, a clip show of returning and upcoming NBC shows begins over the commercials jingle. The jingle's theme was to invite the audience to watch NBC shows that were full of exciting and memorable characters. Every time the refrain ended in "You can N-B-C There/Be There!!!" A character or cast of a show would proclaim the slogan "Be There". In the first round, the cast of The Facts of Life is shown shouting the slogan while holding a cake decorated with the NBC "Proud N" logo. The second time around showed Hill Street Blues star Bruce Weitz as his character Sgt. Michael "Mick" Belker clinching his fists before saying the slogan.

During the bridge, the promo shows clips from NBC shows featuring characters clapping their hands or hitting an object or another person in rhythm to the tempo. Immediately, headshots of NBC stars are shown clapping their hands together in front of their faces.

A typical promo during the campaign consisted of younger versions of NBC characters such as Remington Steele (played in the promo by Pierce Brosnan), or Mr. T from The A-Team.

The season was notable for the fact that every prime-time show that premiered during the fall was cancelled by the end of the season:
*Jennifer Slept Here
*We Got it Made
*Manimal
*Mr. Smith
*For Love or Honor
*The Yellow Rose
*The Rousters
*Bay City Blues
*Boone

The only survivors during this season were the two mid-season replacement series:
*Night Court
*Riptide

Despite the fall setbacks, NBC was slowly beginning to regain its foothold in the ratings that had begun in the mid-1970s, and continued throughout the reign of Fred Silverman as the network's programming head, and through the early years of the reign of Brandon Tartikoff as NBC Entertainment president.

The following season, NBC would reuse the "Be There" slogan as part of their season jingle, now "Let's All Be There." By the end of the following season, NBC would be back on top.

This slogan was revived in 2007 as "Bee There" for promotion of the show "The Singing Bee".

Usage by other affiliates/networks
Individual NBC affiliates customized this and other slogans for local use. For example, WNBC in New York coined it thus, "Channel 4 There! Be There!", while KCRA in Sacramento showed it as "Channel 3 There! Be There!", actually one of the longest-running in time length of localized campaigns, running about the same length as the national campaign. Uniquely, a customized version of the campaign for WSMV in Nashville (also called "Channel 4 There! Be There!") contains a small snippet of Florence Warner singing "Hello Nashville" (the part where she sings "There's a feeling in the air that you can't get anywhere"), of which the popular Frank Gari-composed campaign was used on channel 4 from 1983 to 1993. A version used by WPSD (Paducah, Kentucky) incorporated the first line of My Old Kentucky Home into the promo. WECT in Wilmington, North Carolina also used this promo, and WRC in Washington, D.C., used a local version as well, plus the localized ID would be used to start its newscasts at the time. In the Altoona-Johnstown market, WJAC coined it "WJAC There, Be There!" Lansing's WILX coined it "WILX-TV There, Be There!" as well. In Pittsburgh, PA WPXI coined it "Chan-nel Eleven, Be There!" As with the previous NBC campaign, Seven Network adopted it. This time mostly in Sydney and Melbourne. It was also used on the Brazil network SBT as "Quem Procura, Acha Aqui" between 1987.

The Singing Bee
In a recent ad aired for NBC's The Singing Bee, the promo ends with the words Bee There, likely a reference to the slogan used by the network.

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