Ban Heung Lau

Ban Heung Lau () is a restaurant in the Nam Fung House of Nam Shan Estate, one of the Public housing estates in Shek Kip Mei in New Kowloon on the North Eastern Kowloon Peninsula of Hong Kong. The restaurant provides both Chinese and Western food and even special fusion food. Most of its patrons are the students of the universities and secondary schools nearby, and also nearby residents. Therefore, Ban Heung Lau is relatively popular in comparison with local competition.
Basic information
History
Ban Heung Lau is a Chinese restaurant opened in 1979 in Shanghai. In order to attract more people, it became a restaurant with the mixed of Chinese and Western savor after the redecoration in 2002. The renewal of the restaurant successfully fascinated more people, especially those young people and students from the approximate secondary schools and universities due to its accessibility and acceptable price.In 2011, the owners of Ban Heung Lau were invited to have an interview by the U Travel Magazine. It was deemed that its popularity started spreading over the city from then on.
Location
Ban Heung Lau has one open location. It is approximately a ten minute walk from both the City University of Hong Kong and the B2 exit of the Shek Kip Mei Station of Hong Kong's . Its proximity to both contributes to its appeal.
Services
The service hour of Ban Heung Lau is from morning till midnight. Similar to the older Cha chaan teng chain, Ban Heung Lau provides different types of meals during breakfast, lunch, afternoon tea, dinner, and mid-night snack periods. Special food requirements such as less rice, more sauce are allowed. Take-away service and home delivery service to places nearby are provided for customers who choose not to dine in the restaurant.
Menus
Different choices are provided on weekdays and weekends. The menus are also clear-written with the classification of different types of food so that the customers can easily identify the food and determine which one they want to order.
*Rice, noodle *Meat *Vegetable category
*Seafood *Soup category
*Drink *Sandwiches and salad category
Business Strategies
Prices
The price of food in Ban Heung Lau is not expensive, around HKD$40 per person at lunch and around HKD$80 at dinner, which is widely affordable for students and ordinary citizens. It is also cheaper than the other well-known restaurant like Tsui Wah Restaurant and Tai Hing Restaurant. Besides, there are also bargain prices at teatime and night snack period.
Customer service
Ban Heung Lau is a local restaurant which has established close relationships with many customers. Staff members and shop owner always chat with customers about their daily lives which give the customers a sense of warmness. Staffs will stand in front of the shop to invite new customers to have a try dining in Ban Heung Lau. Thus, friendliness and enthusiasm are the mottos of the shop to fascinate new customers and keep the old customers.
Ban Heung Lau also adopts the strategy of “daap toi” which means customers sitting with strangers at the same table. In this way, it can facilitate customers who are in a hurry and earn more money at the same time. This is also a strategy to deal with the crowd of customers in peak rush hours.
Festival Decoration
During festivals, the employees at Ban Heung Lau will decorate the store with special accessories, which add up to the festival atmosphere to a great extent and delight the customers at the same time.
For example, different decorations are added during the following festivals
* Halloween: a number of toys like witches, spiders and pumpkins
* Chinese Lunar New Year: paper cut, red banners
* Mid-autumn festival: lanterns
* Christmas: small models of Santa Claus, Christmas trees
In media
Ban Heung Lau is recommended by the U Travel magazine for its food and beverages. The magazine describes Ban Heung Lau as a hidden food restaurant which is not eye catchy but attracts spongers to dine there. They recommend people to order fried tofu and pigeon for midnight snack, and beer to drink. It will be the best way to enjoy a night chatting with friends and family.<ref name="UTravel"/>

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