Avriri

Avriri (Hebrew: ×?×•×•×¨×™×¨×™ ,×?×•×•×¨×™×¨×™ ×”×¤×§×•×ª, ×§×•×œ× ×•×¢ ×?×•×•×¨×™×¨×™) is a new movement in cinema; a group of filmmakers from Israel, wrote a manifesto titled "The Avriri Manifesto" (Tel Aviv\2006) and a declaration of principles called "The Avriri Declaration" (October 2005).

In the group's manifesto it is stated that the main principle in making movies is that the production process of a film must be an open and social event.

One other important aspect of the Avriri perception is that the distribution of films is more important than the making of them. These filmmakers claim that a distribution campaign is a constant and non-stop action that should be done by the themselves, in all forms and formats available.

Article number one in the Avriri Manifesto suggests that "the crew (director, hairdresser, producer) behind the camera may look even better than the actors in front of the camera.". Article number two determines that "the script, in accordance to the movie's production as a social event, must have plot continuity aimed at the bystanders standing on the set, rather than to the audience sitting in the movie theatre.".

In December on 2004 the group established the independent productions company called "Avriri Productions".

Group members had lectured in many High Schools, Film Schools, cultural centers and cinematheques throughout Israel, on the manifesto and their films.

On the group's website, and in interviews given by some of its members, they are naming the short film Beautiful Tamar (2005) (by Nimrod Kamer and Yuval Zuker) as the first ever Avriri style film, and Finding Inga Bloum (2006) as the second one.

On May 2006, after the release of the first Avriri Film Collection, members Yossi Atia and Itamar Rose left the group.

Other current members of Avriri are Yoav Tal, July Fermentto, Rom Barnea and Ido Gideon.

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