Autech Software and Design

Autech Software and Design (Autech) is a software and graphic design company which provides colour marketing solutions to companies helping them to promote and sell their products. Established in 1993 in Launceston, Tasmania, Autech develops a number of specialised product visualisers and electronic colour tools for the paint, building, manufacturing and retail industries. Autech’s technology allows customers to visualise their home before it is built and apply a range of paint colours and building products.
Products and services
Autech is a provider of colour visualisation, product visualisation and multimedia colour education services. Autech’s technology uses patented processes to overcome issues related to colour mismatch. Autech’s colour selection system allows customers to upload images of building projects and virtually decorate them online. Autech also designs a number of touch-screen kiosk based programs such as Colortrend-e, which it developed for Evonik.
Location and Markets
Autech is located in Tasmania, Australia. The company's products are distributed to over 50 clients around the world, in countries such as: Australia, Canada, Norway, China, Malaysia, Germany, Singapore, Thailand, Vietnam and the United States. Autech targets makers of paint, furniture, kitchens, bathrooms, tiles and other manufacturers of building products.
Achievements
*Autech is credited with developing the world’s first colour selection computer. The computer allowed users to see how a room would look if painted in a specified colour scheme.
*Autech was the first Tasmania IT company to export software to China.
*In 2007, the company won the inaugural G’day USA Innovation Shootout award in New York.
*2009 Australian Regional Exporter of the Year at the 47th Australian Export Awards.
Collaborations and Partnerships
*Autech collaborates with The Color Association of the United States to bring its customers a number of colour education programs.
*Autech has partnered with Kelly-Moore Paints to provide painters, builders and architects with access to multimedia and visualisation technology.
*Autech has formed a strategic alliance with Evonik-Degussa to use the Autech Technology Resource Centre (in Launceston) as the Asia-Pacific headquarters for the development of new electronic colour technologies.
Future Development
Autech is currently developing a touch-screen fashion visualiser which will allow shoppers to virtually mix and match outfits from a number of designers to create their own outfit. The user can apply various colours and textures to designs and is able to see how the outfit will look in real life.
High Profile Customers
*Metricon, Australia
*Jotun, Norway
*Dunn-Edwards, USA
*L'Oréal, France
*Kelly-Moore, USA
*Haymes Paint, Australia
*Evonik Degussa, Germany
*Burbank Homes, Australia.
*Nippon Paints, China
*Seamaster, Singapore
*TOA, Thailand

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