Audur capital

Audur Capital link title(Auður Capital) is a financial service company, founded in 2007 by two Icelandic business women, with the aim of incorporating feminine values into finance. Halla Tomasdottir is Audur’s executive chairman and Kristin Petursdottir is the company CEO.
The founders of Audur believed that the financial sector had suffered from lack of balance and diversity. High risk behavior, short term orientation and a narrow definition of results have driven the sector for the past years, resulting in the biggest financial downturn seen in our lifetime.
In the words of the founders: “Organizations that want to be around in 10 years time will have to conduct business in a more sustainable manner than what we have seen in the last 10 years. It is simply not enough to measure corporate performance by financial returns alone. We can’t continue to take out profits in our lifetime at the expense of future generation.”
The services that Audur offers, including wealth management, private equity and corporate advisory, can actually be found at any financial service company. However it is not the services that the company provides that makes it different but rather HOW it is done.

Audur’s values are the core to HOW the company conducts business. Audur is fiercely independent, risk aware and straight talking and believes in profit with principles and emotional capital.
These values are the key reasons for the company’s success to date. Audur managed to preserve the funds of its clients when the Icelandic banks collapsed in October 2008 and was the only Icelandic company that remained financially healthy after that collapse.
In December 2008 Audur announced launching of BJÖRK a private equity fund, established by Audur Capital and the renowned musician Björk Guðmundsdóttir, who is an active supporter of entrepreneurship, creative thinking and increased diversity in the Icelandic economy.
The aim of the BJÖRK venture fund is to invest in early stage corporations, with high growth potential capitalizing on Iceland's human and/or natural resources, as well as emphasizing sustainability and a triple bottom line.
The Audur story has received significant international attention. The story has been told by a wide variety of media across the globe, in the US, the UK, Denmark, France, Germany, the Netherlands, Spain, Italy, Greece, Australia, Canada, Japan, South Africa and New Zealand.
To name a few, the Audur story has been featured by:
The BBC
The New York Times
The Guardian
The Financial Times

Main Menu

See Also

Main Menu