Atomgripz

The Atomgripz brand was founded in 2009 by Lloyd Kelley of England. They specialise in making high quality grip strengthening equipment including a range of high quality hand grippers.
History and Location
Atomgripz are based in Surrey, England.
As a grip enthusiast himself, Kelley decided to launch a unique Gripper key ring in 2009 which rapidly gained interest and popularity within the strength community.
After the success of the Atomgripz key ring mini gripper, a full size torsion spring hand gripper was introduced to the strength market.
Key Rings
The first Atomgripz product introduced to the grip market was a miniature hand grippers Key Ring. This was designed as an item for gripper fans to display on keys, gym bags etc. Fully functional, the tiny gripper was surprisingly resistant and it became apparent that it could actually be used to train the fingers. It found popularity amongst non grip fans for it's quirky appeal and is commonly used as a stress squeezer.
Laser etch branding was added to the Key Ring gripper in 2010, this quickly became a huge selling point for the product. The product has since been used as a promotional tool for other companies as Atomgripz now allow customers to brand the handles with logos or e-mail addresses.
Full Size Grippers
Atomgripz hand grippers designed to increase grip and forearm strength and size.
Assembled in England with components from UK suppliers.
Incorporating customer feedback and research into the development of of their grippers, Atomgripz launched full size grippers with customised knurling which would enable users to choose how soft or rough the knurling would be applied to their gripper. This paid dividends as customers appreciated this new feature of hand gripper customisable options.
Three strengths of the Atomgripz gripper were first introduced to the grip market. The grippers received great feedback from customers and were reviewed as having the best handles of any hand gripper.
Following the early success from launch, an option to add 24ct gold plate was also introduced.
One criticism that met the first Atomgripz grippers was that the toughest on the three, the triple band, was on the easy side for the strongest gripper users. This was met with the development of the fourth grippers release, the Quad band which is far more difficult to close. A 5th and 6th band are planned in the future once the Quad band is regularly being closed.
Suppliers
Atomgripz grippers are supplied via mail order globally via GripTraining.co.uk from South Shields, England - owned and operated by Daniel Evans.

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