Ariel Hyatt

Ariel Hyatt is an American music publicist, author, and social media strategist. She is the president and founder of Ariel Publicity, a social media PR firm based in New York City, and Cyber PR, her online brand. She authored the book Music Success in 9 Weeks and co-wrote the book Musician's Roadmap to Facebook and Twitter.
Early life
Hyatt grew up in New York City and graduated from the Dwight School.
Career
Hyatt started her career as a traditional publicist working for the fashion industry, but later transitioned into music publicity. In 1994 she began working as an assistant in Boulder, CO at What Are Records?, a small indie record label representing bands including The Samples. In 1995 she became PR Director at Small Axe Concert Promotions, and in March 1996 she became Publicity Director at , where she stayed until 2000.
Hyatt currently writes for Music Think Tank, an online music industry magazine and blog.
Hyatt serves on the board of the Sweet Relief Musicians Fund, a non-profit organization that provides monetary aid to ill professional musicians. She also serves on advisory boards for SXSW Accelerator, SoundCtrl, and the New Music Seminar.
Ariel Publicity
In 1996 Hyatt asked Summer Trembley to create a logo for her new company, and founded Ariel Publicity in Boulder, Colorado. The company specializes in independent musicians, and has represented over 1,700 artists. In 2000 she published her first article, "How to Be Your Own Publicist".
CyberPR
In 2007 she met Corey Denis, former Director of Online Marketing at What Are Records and Director of Digital Marketing at IODA, who introduced her to Twitter and other social media platforms. CyberPR not only represents music industry clients, but also books and authors. For Cyber PR, Ariel developed software that focuses on getting clients reviewed in blogs, websites and in podcasts.
Starting in 2011, Middle Tennessee State University has offered an official master class based on the publicity principles developed by Ariel Hyatt and Cyber PR, including hands-on work with PR campaigns. Due to the popularity of this class, an advanced section has since been added.
Published works
In 2008, Hyatt published her first book, Music Success in Nine Weeks, designed to help musicians use social media and other internet based technologies to expand their fan base. The book was critically successful; a review in No Depression magazine stated that Hyatt "provides compelling advice on how to connect with those who can help advance your career, you more fans, gigs, rehearsal space, private shows, interns, and, eventually, money." The book is currently in its third edition.
In 2011, Hyatt co-wrote and published her second book, Musician's Roadmap to Facebook and Twitter with Carla Lynne Hall. This release focuses entirely on popular social media services Facebook and Twitter, and is meant to help musicians optimize their use of these services to further their careers.

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