Are you interested

Are You Interested is an online dating community that utilizes the internet and social networks such as Facebook and My Space to help singles meet. Meeting people thru online communities and social networks represent a cultural shift and gives people a different type of experience than traditional dating. Recent data from Piper Jaffray investment research said that Americans spent $1.2 billion on online matching sites in 2008, and the company predicted that would rise to $1.7 billion by 2013 .
Overview
Social network dating it is a natural extension of something you're probably doing already: connecting with people on social networking sites such as Facebook and MySpace. Are You Interested enables its users to meet and connect with others within the context of their online social networks and thru the use of their iPhone. Singles can join Are You Interested by adding the Are You Interested application through Facebook, Bebo, Hi5, Friendster, and MySpace, or by signing up at Are You Interested.com. Users can download their picture from their social networks or add a different picture and immediately begin meeting others. Are You Interested users can connect with each other by clicking on "Yes" on other users pictures and by sending messages and virtual gifts. The growth of these types of applications are evidenced in the amount of people that are now using them instead of traditional ways of meeting people. “The beautiful thing is that we’ve developed an online dating model that works very well on the social networks,” says CEO Cliff Lerner, who co-founded SNAP with his brother, Darrell Lerner. “People are engaged; they come back over and over. As these new opportunities open up, we can duplicate what we’ve created. There are many other large social networks that we haven’t begun to leverage. We have a product that works and will incremental users and revenues.”
The facebook application currently has 13,000,000 installations and averages nearly 1,000,000 daily visits.
After its start in August of 2007, Snap rose rapidly in the Internet dating world. Less than a year later, Are You Interested and Snap’s other Facebook application, Meet New People, rival the top dating sites, Mr. Lerner contends, without spending money on marketing.
Mobile Dating
As an extension and evolution of SNAP's popular Facebook® Platform dating application, the iPhone application was added in the first quarter of 2009 and is further proof that dating is going thru major changes.
An article in the New York Times that reviewed successful iPhone applications when SNAP was launching their iPhone application read “That’s why there are mobile apps that let you know who is on the market and how close by they are. Are You Interested? lets users indicate their level of interest based on profile pictures and allows matches to exchange messages through the platform”.

Main Menu

See Also

Main Menu