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Andrew V. Edwards
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Andrew Edwards (born 1956) is an American marketing executive, author and public speaker that has been a leader in the digital communications business since the 1980s. In 2003, Edwards co-founded the Web Analytics Association with consultants Jim Sterne and Bryan Eisenberg; he was on the original board of directors along with Rand Schulman, Seth Romanow and Andrea Hadley, and was liaison between the board and the organization’s advocacy committee. Today, Edwards is CEO at Technology Leaders, and other industry publications and currently writes exclusively for ClickZ Experts on the subject of Actionable Analytics. Edwards is the creator of the “e5o” virtuous digital marketing cycle as well as the “4x5 conversion cube” that compartmentalizes the approach to conversion for different site types in different stages of the customer lifecycle. |
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