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Ameripolitan is a genre of contemporary original music encompassing four prominent subcategories: Western swing, honky-tonk, rockabilly and outlaw country. Championed by Austin-based singer Dale Watson, the Ameripolitan genre was established for contemporary artists upholding traditional roots-influenced musical formats to distinguish themselves from the formats produced by the mainstream country pop music industry. The Ameripolitan Music Awards were founded in 2014. Origin The Ameripolitan term was coined by Dale Watson and Wisconsin promoter, Phil Doran, after finding it difficult to describe the style of music that Watson and some of his select peers play, contending that predefined genres fail to properly categorize it. Labeling it as "country", they felt, is misleading due to the conjured links and attributes as defined by Music Row's country pop music industry. Calling it "classic country" implies it is retro, rather than new and original. The "traditional country" label is loosely defined and the perceived definition is often relative to the age of the listening audience. The so-called "Americana" umbrella genre has prominent folk and roots rock influences but omits the outlaw country, rockabilly, hillbilly, Western swing, and Cajun sounds perfected by traditionalists. Watson believes the entire country music nomenclature has been irrevocably corrupted beyond repair, insisting the newly created Ameripolitan genre helps rebrand, honor and preserve contemporary music rooted in the earlier traditions of country music. Rebranding efforts heightened after reported remarks were made by contemporary country pop singer, Blake Shelton, during his appearance on an episode of GAC Backstory: Though Shelton later apologized for the comment, his remarks, Watson felt, let the "proverbial cat out of the bag" and set the Internet abuzz with regard to the true feelings of Music Row, further fueling the fire to rebrand the Ameripolitan music genre, designed to honor and preserve the roots of country music. Ameripolitan Music Festival The Vintage Industrial Bar was home to the 2014 Ameripolitan Festival (Europe) on December 13, 2014 in Zagreb, Croatia.
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