Adrac

Adrac Ltd is a full service online marketing agency. Established in 2002 and acquired by Reach Global Ltd in 2003, Adrac Ltd is based at the Technology Centre in Church, Lancashire, along with its sister companies, which include British search engine Searchers and property portal NetMovers.
Objectives
Adrac Ltd supports the online and offline commercial activities of SME businesses and larger companies. It states it is a white hat SEO and online marketing agency that promotes sustainable results and long-term profitability.
Developments
Adrac Ltd's services include search engine optimisation (SEO), link building, pay per click (PPC), email marketing, viral marketing, social media advertising, website design (via its trading style Tundu) and optimised copywriting.
Under the Reach Global Ltd banner, it bears the British Standards Kitemark, ISOQAR Quality Management and certification and is a participant in the government's exclusive High Growth Programme.
Adrac Ltd's business model differs from other online marketing agencies in that there is no contractual tie-in and fees are based on its own performance, rejecting the traditional 15% fee model in favour of a percentage profit share of budget savings.
Responses
Adrac Ltd was created in the wake of the dotcom bust of the late 20th century. By its sixth birthday in 2008, it had won the Lancashire Chamber of Commerce New Business Award. It was identified as a 'top local search company' by independent monitor topseos.co.uk three times in 2010.
Following this, the company hosted a visit from high profile national and regional business leaders in March 2011, including the director general of the British Chambers of Commerce, David Frost CBE.
Nationally, Adrac's parent company came into focus after Culture Minister Edward Vaizey announced he would visit its headquarters, during an adjournment debate in Westminster Hall on 5 April 2011 entitled Net Neutrality.
Also in April 2011, Adrac Ltd was among a handful of expert organisations which presented a briefing at a seminar for City Fund managers to discuss the potential impact of search engine penalties on investments . The event was hosted by Financial Times and BBC journalist Raymond Snoddy.

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