Aditya Pittie

Aditya Pittie (born 21 July 1983) is the managing irector of Pittie Group since 2005. Over the years he has diversified and expanded the group into different business verticals such as Pittie Realty, Pittie Consumer, Pittie Media, and Pittie Logistics.
Early life and education
Aditya Pittie is the son of Shri. Krishna Kumar (KK) Pittie, Founder and Chairman of Pittie Group. Aditya Pittie is married to Sravanya Rao Pittie who is an architect and home stylist. They have two children.
Business
Pittie Realty
Aditya Pittie is actively involved in the real estate business which was started by his father K. K. Pittie in 1982. Over the years many projects were undertaken and completed under Pittie Realty. In 2019, Aditya Pittie invested in members exclusive club and hotel Soho House marking the Group foray into the hospitality business.
Pittie Consumer
Pittie Consumer forms the FMCG arm of the group that provides marketing, sales, distribution, and logistics services.
Since 2004, Pittie Group has collaborated as the sales and distribution partner of Patanjali.
In 2014, Aditya Pittie founded Shubhkart, a brand that provides all puja essentials. Its products are manufactured, marketed, and distributed worldwide.
In 2017, Aditya founded ChakaaChak offering an extensive array of multipurpose cleaning solutions such as scrubs, wipes, mops, brooms, wipers and liquids, maintained at their own and some partner facilities, marketed and distributed worldwide.
In 2020, Aditya formed a partnership with Church and Dwight to provide marketing, sales, distribution, and logistics services across India for Church and Dwight beauty and personal care products comprising brands such as Batiste, Flawless, Nair, and Toppik.
Pittie Media
From 2010 to 2015, Aditya Pittie acquired and managed Sanskar TV. Sanskar (Media & Broadcasting) was a spiritual and devotional TV channel in India. It marks his first venture in the media sector.
Aditya Pittie has partnered with Anand Mahindra to lead the IN10Media Group as its Managing director since September 2016. Under Aditya's leadership, the Group has been expanding the Network into a diverse bouquet of media channels from music, gaming, OTT, GEC, children’s entertainment, infotainment, and production.
Epic TV roped in Pittie as the management director in September 2016. Pittie has partnered with Anand Mahindra to lead Epic TV.
He tightened his grasp over the media sector by leading and expanding IN10 Media Network Group into a diverse bouquet of different media channels from music, gaming, OTT, infotainment, and production.
IN10 Media Network includes EPIC TV, Epic ON, DocuBay, Filamchi, Ishara TV, Gubbare, Platanista, Juggernaut Productions and ShowBox.
Onboard Epic TV, he made a significant change of moving the channel to the Infotainment genre from the General Entertainment genre. He was able to position Epic TV as a Hindi infotainment channel with non-fiction content that is more India-centric.
Epic ON is a future-ready OTT platform with varied content formats, including shows, movies, podcasts, e-books, gaming, quizzes on one app.
Docubay is a global membership-based OTT streaming service designed exclusively to discover, explore and experience documentaries.
Juggernaut Productions is a platform-agnostic content creation hub. Its services clients across OTT platforms, broadcasters, advertisers, and brands which will include binge-worthy web series, clutter-breaking TV series, Digital & Mobile audio content, corporate films, brand films, and short-form content.
Filmachi is a channel that offers a vast library of popular and widely viewed Bhojpuri cinema. Filamchi gauges the pulse of the industry to suit the cultural and traditional entertainment needs of the regional audience.
ShowBox is a music and youth channel for regional audiences. ShowBox is a Free-To-Air channel that is high on appeal and energy.
Ishara TV is a Hindi General Entertainment Channel for the entire Indian family that gives a panoramic view of life to its audience. The programming line-up is conceived to captivate viewers across generations. Ishara together with its audience aims to celebrate the beautiful journey called life through its stories and characters.
Gubbare is a kid’s entertainment channel to engage young audiences with exciting characters and stories.
Platanista Games focuses on creating awesome interactive gaming products that enrich the lives of people, with experiences designed to fuel their passion.
Latestly is one of the fastest-growing digital news portals; on its way to becoming a digital-only 24/7 multilingual video news network.
Pittie Logistics
In 2013, Aditya’s journey into logistics began when he forged an exclusive strategic partnership with Patanjali to become the sole distributor of its products nationwide. The collaboration’s main focus was to increase the products’ availability in India and across modern & traditional retail outlets as well as the pharmacy channel.
Over the years, Aditya established Pittie Logistics by setting up a supply-chain network that offers warehousing, transportation, and value-added services, thus managing end-to-end solutions from storage to stores for several clients.

Main Menu

See Also

Main Menu