2009 IDF T-Shirt controversy

The 2009 IDF T-Shirt controversy came to light as revelations that Israeli soldiers who took part in the 2008-2009 Israel-Gaza conflict denounced rules of engagement permitted the killing of civilians and the destruction of property. The Israel Defence Forces declared that the T-shirts "are not in accordance with IDF values and are simply tasteless. This type of humour is unacceptable. Commanders are instructed to use disciplinary tools against those who produce T-shirts of this type."
The offensive designs include a child carrying a gun in the crosshairs of a rifle with the message "The smaller, the harder." According to a soldier interviewed by the newspaper, the message has a double meaning: "It's a kid, so you've got a little more of a problem, morally and also the target is smaller." Other designs are dead babies, mothers weeping on their children's graves, a gun aimed at a child, bombed mosques, the message "better use Durex"" next to a picture of a dead Palestinian baby with his weeping mother and a teddy bear. a pregnant Palestinian woman with a bull's-eye superimposed on her belly, with the slogan, in English, "1 shot, 2 kills,' a Palestinian baby who grows into a combative boy and then an armed adult with the inscription, "No matter how it begins, we'll put an end to it," the slogan "Let every Arab mother know that her son's fate is in my hands!" and a drawing depicting an Israeli soldier as the Angel of Death, next to a gun and an Arab town.
The t-shirts were produced by the Tel Aviv company Adiv which refused to comment.<ref name="haaretz-tshirts" />

 
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