The Zaltair was a fictional computer created by Steve Wozniak. Adam Schoolsky and Randy Wigginton helped him to pull it off at the West Coast Computer Conference. It was a parody of the Altair 8800 computer, which was very popular at the time. Steve Wozniak thought of the name because: The company Zilog had come out with a compatible processor, which they called the Z-80. A few companies using this chip were establishing brands based on Z words. Like ComputerZ or Z-Node or the like. As a joke, Wozniak decided to print "20,000 brochures" (according to YouTube video "Rare video of Steve Wozniak from 1984 talking about computing, joining Apple and the Mac" filmed at a Cleveland computer club meeting) of a fake product called the 'Zaltair' with a lot of "superlative descriptions of a computer that solved every problem in the world".
To help make the ad believable, he included fake trademarks and a shipping label for MITS, the company manufacturing the Altair. Wozniak did not think that this would be an issue, as he had "made sure in advance that MITS would not be at the show." However, it later turned out that a representative from MITS was attending, and had been taking large amounts of their fake brochures.
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